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This week’s BL Business Branding Newsletter takes a look at the trademark dispute brewing between Kim Kardashian’s shapewear company, Skims, and a smaller New York-based apparel company over the phrase “Fits Everybody.” What began as a branding conflict has now stretched into a federal trademark infringement lawsuit, raising questions about brand protection, reverse confusion, and

We are excited to welcome Samantha Parker as our newest Associate Attorney! She recently graduated from Elon University School of Law and passed the Virginia State Bar exam. Way to go, Samantha! Having Samantha join us as an Associate Attorney is a true full-circle moment. She originally joined the firm in January 2022 as our

Timing truly is everything. In this week’s Bid Protest Beat, Partner Stephanie Wilson explores a recent size appeal decision by the Small Business Administration’s Office of Hearings and Appeals that discusses the SBA’s regulation determining the size of an offeror for a contract as of the date that offeror submits its initial offer, including price,

What Can Businesses Learn From This? Appointing new leadership can set the tone for the future of the business and must be done with care. All three companies we analyzed today engaged in a long, interactive process to review potential candidates and compare what they offered with where the Board of Directors wanted to take

We are excited to share that nine attorneys on our BL Team have once again been recognized as 2026 Virginia Super Lawyers and Rising Stars! Congratulations to Seth Berenzweig, Nicholas Johnson, Stephanie Wilson, Kristin Zech, Declan Leonard, Clyde Findley, Samy Abdallah, Charles Bonani, and Nicholas Martinez! Your consistently outstanding work has once again earned this

This week’s BL Business Branding Newsletter takes a look at a trademark battle tipping off between Bronny James, Nike, and a Texas-based apparel brand over the use of a “B9” logo. What started as a routine trademark application has turned into an example of how even major brands can run into roadblocks at the United States

Missing facts and missed deadlines both lead to the same place: dismissal. In this week’s Bid Protest Beat, Partner Stephanie Wilson examines a bid protest that illustrates the importance of drafting a timely, well-supported argument when challenging an agency decision. z SofTech Solutions, Inc., B-423306.9; B-423306.16, (April 3, 2026) NASA issued a solicitation for the

This merger is a continuation of McCormick’s strategy of integrating popular and legacy brands to expand its reach beyond spices and into condiments and spreads. In addition to the company’s kitchen-essentials spice offerings, it has added brands such as Frank’s RedHot, Cholula, French’s, and Stubbs to its portfolio in the past eleven years. Now, it

This week’s BL Business Branding Newsletter takes a look at the bad blood brewing between Taylor Swift and Las Vegas performer Maren Flagg over the phrase “The Life of a Showgirl.” What began as a branding disagreement has evolved into a more formal legal battle, with Flagg requesting a federal court temporarily block the sale

Nobody likes to be ignored, especially the federal government. In the second edition of our newest series, the Bid Protest Beat, Partner Stephanie Wilson examines a failed protest showcasing a major hurdle that can derail even the strongest bid protest at the US Government Accountability Office before it takes a single step: filing deadlines. Hawthorne